WHAT IS IT?
Pinpoint Marketing is a Behavioral Targeting and Lead-generating tool which allows you to TRACK the interaction of prospects with your products by placing true streaming videos directly in front of individuals whenever they request them. It is ideal for the travel industry, builders, dealers of autos, motorcycles, boats, RV's, heavy equipment and many others. It answers the two most important marketing questions, "WHO saw my product today, and HOW can I contact them?".
HOW DOES IT WORK?
- Web site visitors click an image link to have a streaming video of a specific item emailed to them. They fill out a short video request form with their email address and zip code. Additional details such as name, address, phone number, etc. can be designated as optional or required. Once they submit the form you receive a copy of it while the product video is sent immediately.
- You receive an email notification the moment the video email is opened by the recipient.
- By logging into your password-protected Dashboard you can access and download all of the viewing statistics such as:
- The email address of the recipient
- The email address of the sender
- The date & time of the viewing
- The duration of the viewing
- The name of the video
- The "Current Bandwidth" screen in the Dashboard is organized by the sender's email address so as to support multiple salespeople and will display all of the viewing statistics for a single sender's email address. For example: all viewings for video email sent by jsmith@yourcompany.com could be viewed while excluding all other statistics.
- Current Bandwidth can be downloaded at no charge at anytime. The information is easily imported into a spreadsheet or database for analysis and/or follow-up.
 Watch Our Demo Video:
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HOW MUCH DOES IT COST?
We charge a low monthly fee and a single encoding fee for each unique video. Your average product video will cost far less than what most sites charge per month for still images and/or slide shows. See our Rate Card for full details.
The following example assumes that 35 product video links are initially posted on a Web site for the first month and that 22 remain for the second month. As you can see, the cost/unit declines until additional product videos are added to replenish the inventory. The monthly cost/unit includes a one-time Set-up and video encoding fees.
Product Videos |
MONTHLY COST/PRODUCT VIDEO IN U.S.$ |
Days 01 - 30 |
Days 31 - 60 |
Days 61 - 90 |
Initial videos purchased: 35 |
$28.57 |
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Carried over balance: 22 |
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$13.63 |
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Plus 18 new purchases:40 |
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$16.50 |
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Plus Bandwidth Cost: |
New Customer Special: First 10,000 Minutes FREE |
Pinpoint Marketing includes the Sales Pipeline Management solution.
For more information see our RATE CARD
WHO TAKES THE VIDEOS...HOW DO WE GET THEM?
We are video broadcasters, not video producers. We do not shoot videos. It is not necessary to hire a professional video producer with per-diem rates, to shoot Pinpoint Marketing videos. Instead, a short narrated video can easily be produced in-house with a digital camera and made available online the same day. In fact, many businesses are doing just that and posting in-house videos on sites such as YouTube™. These videos, however, lack the tracking capabilities available with Pinpoint Marketing.
Submitting a video to us is easy. Our customers have the ability to easily upload videos to us using the Dashboard that we provide them. We then encode them and send you the links so that you can place them next to each unit on your Web page(s). This also gives you the flexibility of producing your videos at your own pace.
THIS IS WHAT A TYPICAL REPORT WOULD LOOK LIKE:
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